Designing Experiments and Analyzing Data by Scott E. Maxwell; Harold D. Delaney; Ken KelleyThrough this book's unique model comparison approach, students and researchers are introduced to a set of fundamental principles for analyzing data. After seeing how these principles can be applied in simple designs, students are shown how these same principles also apply in more complicated designs. Drs. Maxwell and Delaney believe that the model comparison approach better prepares students to understand the logic behind a general strategy of data analysis appropriate for various designs; and builds a stronger foundation, which allows for the introduction of more complex topics omitted from other books. Several learning tools further strengthen the reader's understanding: *flowcharts assist in choosing the most appropriate technique; *an equation cross-referencing system aids in locating the initial, detailed definition and numerous summary equation tables assist readers in understanding differences between different methods for analyzing their data; *examples based on actual research in a variety of behavioral sciences help students see the applications of the material; *numerous exercises help develop a deeper understanding of the subject. Detailed solutions are provided for some of the exercises and *realistic data sets allow the reader to see an analysis of data from each design in its entirety. Updated throughout, the second edition features: *significantly increased attention to measures of effects, including confidence intervals, strength of association, and effect size estimation for complex and simple designs; *an increased use of statistical packages and the graphical presentation of data; *new chapters (15 & 16) on multilevel models; *the current controversies regarding statistical reasoning, such as the latest debates on hypothesis testing (ch. 2); *a new preview of the experimental designs covered in the book (ch. 2); *a CD with SPSS and SAS data sets for many of the text exercises, as well as tutorials reviewing basic statistics and regression; and *a Web site containing examples of SPSS and SAS syntax for analyzing many of the text exercises. Appropriate for advanced courses on experimental design or analysis, applied statistics, or analysis of variance taught in departments of psychology, education, statistics, business, and other social sciences, the book is also ideal for practicing researchers in these disciplines. A prerequisite of undergraduate statistics is assumed. An Instructor's Solutions Manual is available to those who adopt the book for classroom use.
Call Number: 519.53 M451(2) 2nd.ed.
Publication Date: 2003-07-01
Marketing Metrics by Paul Farris; Neil Bendle; Phillip E. Pfeifer; David J. ReibsteinToday''s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and analytical techniques Best practices for measuring promos, ads, distribution, perception, market share, pricing, margins, portfolios, channels, dashboards, and more All-new chapter on leveraging today''s rich online, email, and mobile metrics Expert guidance for clarifying what to measure, and testing reliability and validity Now extensively updated, this award-winning book will help you apply today''s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI. You''ll find practical techniques for measuring everything from brand equity to social media, market share to email performance. For each metric, the authors present real-world pros, cons, and tradeoffs--and help you understand what the numbers really mean. You''ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks, and use powerful modeling techniques to optimize every decision you make. A brand-new chapter on online metrics brings desperately needed clarity to metrics such as pageviews; rich media display time and interaction rates; clickthrough rates; cost-per-click, order, and customer acquired; visits, abandonments, and bounce rates; friends, followers, supporters, and even "likes." This Third Edition adds important new coverage of topics ranging from brand valuation to neuromarketing, as well as crucial insights for selecting the right metrics, and making sure you can trust your data. www.management-by-the-numbers.com Marketing Metrics, Third Edition, is the definitive guide to today''s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You''ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors'' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition adds a rigorous and comprehensive discussion of the latest web, online, social, and email metrics, helping you navigate today''s many new metrics to gain usable and trustworthy information. The authors have added new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and "double jeopardy." You''ll also find updated and expanded discussions of prioritizing the right metrics for your business, and ensuring the information you capture is valid, reliable, and actionable. Choose the right metric for every marketing challenge Understand the full spectrum of marketing metrics: pros, cons, nuances, and application Gain a deep and thorough understanding of Marketing ROI (MROI) Quantify how your marketing spending actually contributes to profits Understand and apply web/online metrics far more effectively Get actionable knowledge from new web, rich media, and social metrics--including Google Analytics Measure what matters, and measure it reliably Choose the right metrics, and ensure accurate, valid data for decision-making
Call Number: 658.83 B433 3rd.ed.
Publication Date: 2015-08-27
Marketing Research by Naresh K. Malhotra; David F. Birks; Peter WillsThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
Takeovers, Restructuring, and Corporate Governance by J. Fred Weston; Mark L. Mitchell; J. Harold MulherinThis book brings together conceptual and empirical material in a systematic way. It provides readers with a basis for understanding mergers and acquisitions and corporate restructuring that are introduced into every session of Congress. The volume provides a complete review of takeovers and mergers in practice, M&A's in theory and practice, the strategic perspective of valuation, restructuring, M&A strategies and strategies for creating value. For CEOs, COOs, CFOs and other top level executives.
International Dimensions of Organizational Behavior by Nancy J. Adler; Allison GundersenThe world of organizations is no longer defined by national boundaries--and neither are today's successful business leaders. Stay ahead of the curve with INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL BEHAVIOR, the proven and respected text that breaks down the conceptual, theoretical, and practical boundaries limiting our ability to understand and work with people in countries and cultures around the world. Adler's hallmark approach views global complexity as neither unpredictable nor random; rather, she demonstrates that variations across cultures and their impacts on organizations follow systematic, predictable patterns. With a blend of substance and readability, INTERNATIONAL DIMENSIONS OF ORGANIZATIONAL BEHAVIOR is both authoritative and richly detailed.
Call Number: 658.3 Ad59 5th.ed.
Publication Date: 2007-06-29
Cultures and Organizations by Geert Hofstede; Gert Jan HofstedeSince its original hardcover publication in 1991, this trailblazing work has stirred a deep and wide response, selling over 100,000 copies around the world, with translations in 15 languages. Professor Geert Hofstede's 30 years of field research on cultural differences and the software of the mind helps us look at how we think - and how we fail to think - as members of groups. This newly revised and expanded edition is based on the latest data from Professor Hofstede ongoing field research, and provides detailed comparisons of cross-cultural differences among 70 nations. business, family, schools and political organizations. Professor Hofstede explains phenomena such as culture shock, ethnocentrism, stereotyping, differences in language and humor. Most importantly, he discusses the practical implications of the culture differences described in the book and how understanding these cultural differences can enable people from different cultures to work together more productively. parents. Melding powerful intellectual analysis and hard social, cultural, and organizational research, Hofstede gives a sobering picture of a world perilously lacking in self-knowledge - unaware of serious difference between the businesses, organizations, cultures, and nations that populate our planet despite the fact of globalization. But culture shock - whether between an individual and a new country, between organizations, between the sexes, or between opposing diplomats - can be turned to our advantage, Hofstede says-if we understand it. Cultures and Organizations helps to explain the differences in the way leaders and their followers think, offering practical solutions for those in business and politics to help solve conflict between different groups.
Call Number: 306 H677 Rev. and expanded 2nd.ed.
Publication Date: 2004-09-12
Culture's Consequences by Geert Hofstede`The publication of this Second Edition of Culture's Consequences marks an important moment in the field of cross-cultural studies... for business researchers interested in doing cross-cultural work. A teaching aid for introducing the notion of cultural differences to business students, [it] provides an easy-to-understand framework with numerous examples of their practical applicability. Hofstede's framework for understanding national differences has been one of the most influential and widely used frameworks in cross-cultural business studies, in the past ten years' - Australian Journal of Management The long-anticipated Second Edition of a true classic is thoroughly updated with an expanded coverage and scope. This excellent work explores the differences in thinking and social action that exist between members of more than 50 modern nations and will be the new benchmark for scholars and professionals for years to come. It argues that people carry `mental programmes' which are developed in the family in early childhood and reinforced in school and organizations, and that these mental programmes contain a component of national culture. They are most clearly expressed in the different values that predominate among people from different countries.