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「臺師大大傳所」於民國86年成立，為臺灣傳播學界頗富盛名之傳播科系所。本所為教育能符合時代需求、掌握時代趨勢之傳播人才，由早期之行銷傳播逐步轉向以科技傳播為基礎的「新傳播與資訊科技」，以「新傳播科技與數位內容」、「新媒體之社會、政經與文化研究」及「新聞／傳播基本技能」三軸線為綱，期望訓練出既有科技技能，又有新傳播分析決策能力之時代菁英。 「新傳播科技與數位內容」面向－我們的課程方向包括： 數位內容設計、多媒體製作、數位平台經營、數位行銷、大數據分析、網路新聞學、資訊傳播、網路傳播資訊設計、電訊傳播與新傳播資訊科技等。
Advertising and Integrated Brand Promotion by
Publication Date: 2018-01-01
Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.
A World Without Whom by
Publication Date: 2019-01-22
"[A] provocative and jaunty romp through the dos and don''ts of writing for the internet" (NYT)--the practical, the playful, and the politically correct--from BuzzFeed copy chief Emmy Favilla. A World Without "Whom" isEats, Shoots & Leavesfor the internet age, and Emmy Favilla is the witty go-to style guru of webspeak. As language evolves faster than ever, what is the future of "correct" writing? When Favilla was tasked with creating a style guide for BuzzFeed, she opted for guidelines that would reflect not only the site's lighthearted tone, but also how readers actually use language IRL. With wry cleverness and an uncanny intuition for the possibilities of internet-age expression, Favilla makes a case for breaking the rules: A world without "whom," she argues, leaves more room for writing that's clear, timely, pleasurable, and politically aware. Featuring priceless emoji strings, sidebars, quizzes, and style debates among the most lovable word nerds in the digital media world--of which Favilla is queen-A World Without "Whom" is essential for readers and writers of news articles, blog posts, tweets, texts, emails, and whatever comes next . . . so basically everyone.
Antisocial Media by
Publication Date: 2017-12-13
This book provides a cutting-edge introduction to Internet-facilitated crime-watching and examines how social media have shifted the landscape for producing, distributing, and consuming footage of crime. In this thought-provoking work, Mark Wood examines the phenomenon of antisocial media: participatory online domains where footage of crime is aggregated, sympathetically curated, and consumed as entertainment. Focusing on Facebook pages dedicated to hosting footage of street fights, brawls, and other forms of bareknuckle violence, Wood demonstrates that to properly grapple with antisocial media, we must address not only their content, but also their software. In doing so, this study goes a long way to addressing the fundamental question: how have social media changed the way we consume crime? Synthesizing criminology, media theory, software studies, and digital sociology, Antisocial Media is media criminology for the Facebook age. It is essential reading for students and scholars interested in social media, cultural criminology, and the crime-media interface.
The Politics of Chinese Media by
Publication Date: 2018-01-10
This book offers an analytical account of the consensus and contestations of the politics of Chinese media at both institutional and discursive levels. It considers the formal politics of how the Chinese state manages political communication internally and externally in the post-socialist era, and examines the politics of news media, focusing particularly on how journalists navigate the competing demands of the state, the capital and the urban middle class readership. The book also addresses the politics of entertainment media, in terms of how power operates upon and within media culture, and the politics of digital networks, highlighting how the Internet has become the battlefield of ideological contestation while also shaping how political negotiations are conducted. Bearing in mind the contemporary relevance of China's socialist revolution, this text challenges both the liberal universalist view that presupposes 'the end of history' and various versions of China exceptionalism, which downplay the impact of China's integration into global capitalism.