大眾傳播研究所: 碩士班課程參考書目

授課老師：申開玄教授

Carey, J. W. & Adam, G. S. (2009). Communication as culture : essays on media and society. New York : Routledge. (電子書)
Foley, J. D. & Van Dam, A. (1982). Fundamentals of interactive computer graphics. Reading, Mass. : Addison-Wesley Pub. Co.
Klimmt, C. and Hartmann, T. (2006), “Effectance, self-efficacy, and the motivation to play video

授課老師：胡綺珍教授

Iwabuchi, K. (2002). Recentering globalization : popular culture and Japanese transnationalism. Durham : Duke University Press.
Hjorth, L. (2008). Mobile media in the Asia Pacific : gender and the art of being mobile. Abingdon, Oxon ; New York, NY : Routledge.
McRobbie, A. (1994). Postmodernism and popular culture. London ; New York : Routledge. (電子書)
Miller, D. ... [et al.] (1998). Shopping, place, and identity. New York : Routledge.
Paterson, M. (2006). Consumption and everyday life. London ; New York : Routledge.
Sandvoss, Cornel (2003) “The dominant discourse of resistance: fandom and power”, Fans: the mirror of consumption, Polity Press.
Sandvoss, C. (2003). A game of two halves : football, television, and globalisation. London ; New York : Routledge.
Srinivas, S. V. (2009). Megastar : Chiranjeevi and Telugu cinema after N.T. Rama Rao. New Delhi ; Oxford : Oxford University Press.

授課老師：胡綺珍教授

Hesmondhalgh, D. (2011). Creative labour : media work in three cultural industries. London ; New York : Routledge.
Paul du Gay (1997). Production of culture/cultures of production. London ; Thousand Oaks, Calif, : Sage in association with the Open University.
McRobbie, A. (1998). British fashion design : rag trade or image industry? London ; New York : Routledge. (電子書)

授課老師：胡綺珍教授

Agger, B. (2012). Oversharing : presentations of self in the Internet age. New York : Routledge.
Dean, Jodi (2010). Blog theory : feedback and capture in the circuits of drive. Cambridge ; Malden, Mass. : Polity.
Dijck, J. V. (2013). The Culture of Connectivity [electronic resource] : A Critical History of Social Media. Oxford : Oxford University Press.
Scholz, T. (2013). Digital labor : the Internet as playground and factory. New York : Routledge.
Shen, Simon and Breslin, Shaun (2010) Online Chinese nationalism and
Strangelove, Michael (2010) Watching Youtube: Extraordinary Videos by Ordinary People, Toronto: University of Toronto Press.
Streeter, T. (2011). The net effect [electronic resource] : romanticism, capitalism, and the internet. New York : New York University Press.

授課老師：蔡如音教授

陳光興著(2011)。去帝國 : 亞洲作為方法。臺北市 : 行人文化實驗室。
Chen, K.-H. (2010). Asia as method : toward deimperialization. Durham [NC] : Duke University Press.
Hall, S. & Morley, D. (1996). Stuart Hall : critical dialogues in cultural studies. London ; New York : Routledge.
白永瑞(2009)。思想東亞 : 韓半島視角的歷史與實踐。臺北市 : 臺灣社會研究雜誌出版。
Du Gay, P. ... [et al.] (1997). Doing cultural studies : the story of the Sony Walkman. London ; Thousand Oaks [Calif.] : Sage, in association with The Open University.
Yoshimoto, M., Tsai, E., & Choi, JungBong (2010). Television, Japan, and globalization. Ann Arbor, MI : Center for Japanese Studies, The University of Michigan.
Chua, B. H. & Iwabuchi, K. (2008). East Asian pop culture : analysing the Korean wave. Hong Kong : Hong Kong University Press.
Davis, D. W. & Yeh, E. Y.-y. (2008). East Asian screen industries. London : British Film Institute.
Pop Culture Formations Across East Asia. Seoul: Jimoondang, 2010 ISBN: 9788962970265
Berry, C., Liscutin, N., & Mackintosh, J. D. (2009). Cultural studies and cultural industries in northeast Asia : what a difference a region makes. Aberdeen, Hong Kong : Hong Kong University Press ; London : Eurospan [distributor].

授課老師：蔡如音教授

Kern, Jonathan. “Writing for Broadcast.”In Sound Reporting. Chicago: The University of Chicago Press, 2008. 25-38.
Reynolds, Garr. “Crafting the Story.” Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders, 2008. 75-97.
Conference Rules, Part 1 and Part 2.

授課老師：蔣旭政教授

Okita, A. (2014). Learning C# programming with Unity 3D. Boca Raton : CRC Press.
Jeremy Gibson (2014).Introduction to Game Design, Prototyping, and Development: From Concept to Playable Game with Unity and C#.
Blackman, S. (2011). Beginning 3D game development with Unity [electronic resource] : the world's most widely used multi-platform game engine. Berkeley, CA : Apress. 

授課老師：林東泰教授

高辛勇（1987）。形名學與敘事理論：結構主義的小說分析法。台北市：聯經。
申丹、韓加明、王麗亞（2005）。英美小說敘事理論研究。北京：北京大學出版社。
林東泰(2010)。。(中華傳播學會) 新聞學研究，108期(2011/07/01)，
Bal, M. (2009). Narratology : introduction to the theory of narrative. Toronto: University of Toronto Press.
Barthes, R., & Heath, S. (1977). Image, music, text. New York: Hill and Wang.
Bell, A. (1991). The language of news media. Oxford, UK; Cambridge, MA : Blackwell.
Graddol, D., & Boyd-Barrett, O. (1994). Media texts: authors and readers: a reader. Clevedon, England; Philadelphia : Multilingual Matters in association with The Open University.
Bell, A., & Garrett, P. (1998). Approaches to media discourse. Oxford; Malden, Mass.: Blackwell.
Berger, A. A. (1997). Narratives in popular culture, media, and everyday life. Thousand Oaks: Sage Publications.
Phelan, J., & Rabinowitz, P. J. (2005). A companion to narrative theory. Malden, MA: Blackwell Pub.
Chatman, S. B. (1978). Story and discourse: narrative structure in fiction and film. Ithaca, N.Y.: Cornell University Press.
Chatman, S. B. (1990). Coming to terms : the rhetoric of narrative in fiction and film. Ithaca, N.Y. : Cornell University Press.
Herman, D. (1999). Narratologies: new perspectives on narrative analysis. Columbus: Ohio State University Press.
Cohan, S., & Shires, L. M. (2003). Telling stories: the theoretical analysis of narrative fiction. London: Routledge.
Czarniawska-Joerges, B. (2004). Narratives in social science research. London: SAGE.
Fludernik, M. (2009). An introduction to narratology. Abingdon; New York: Routledge.
Fulton, H. (2005). Narrative and media. Cambridge [England]; New York: Cambridge University Press.
Genette, G. (1983). Narrative discourse: an essay in method. Ithaca, N.Y.: Cornell University Press.
Grossberg, L. (2006). Mediamaking : mass media in a popular culture. Thousand Oaks, Calif. : Sage Publications.
Herman, D. (2007). The Cambridge companion to narrative. Cambridge ; New York : Cambridge University Press.
Herman, L. & Vervaeck, B. (2005). Handbook of narrative analysis. Lincoln : University of Nebraska Press.
Johnson-Cartee, K. S. (2005). News narratives and news framing : constructing political reality. Lanham : Rowman & Littlefield Publishers.
Kindt, T. & Müller, H. H. (2003). What is narratology? : questions and answers regarding the status of a theory. Berlin ; New York : Walter de Gruyter.
Labov, W. (1972). Language in the inner city : studies in the Black English vernacular. Philadelphia : University of Pennsylvania Press.
Helm, J. (1967). Essays on the verbal and visual arts. Seattle : American Ethnological Society : Distributed by the University of Washington Press.
Lacey, N. (2000). Narrative and genre : key concepts in media studies. Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan ; St. Martin's Press.
Martin, W. (1986). Recent theories of narrative. Ithaca : Cornell University Press.
Montgomery, M. (2007). The discourse of broadcast news : a linguistic approach. New York : Routledge.
Phelan, J., & Rabinowitz, P. J. (Eds.) (2008). A companion to narrative theory. Oxford, MA: Blackwell.
Prince, G. (1973). A grammar of stories : an introduction. The Hague : Mouton.
Prince, G. (1982). Narratology : the form and functioning of narrative. Berlin ; New York : Mouton.
Propp, V. ︠I︡A. (1968). Morphology of the folktale. Austin : University of Texas Press.
Ryan, M. L. (2004). Narrative across media : the languages of storytelling. Lincoln : University of Nebraska Press.
Dijk, T. A. V. (1988). News as discourse. Hillsdale, NJ : L. Erlbaum Associates.
Dijk, T. A. V. (1991). Racism and the press. London ; New York, NY : Routledge.
Dijk, T. A. V. (1998). Ideology : a multidisciplinary approach. London ; Thousand Oaks, Calif. : Sage Publications.
Peer, W. V. & Chatman, S. B. (2001). New perspectives on narrative perspective. Albany : State University of New York Press.

授課老師：蔡如音教授

Denzin, N. K. & Lincoln, Y. S. (2005). The SAGE handbook of qualitative research. Thousand Oaks : Sage Publications.
Garsten, C. & De Montoya, M. L. (2004). Market matters : exploring cultural processes in the global marketplace.Houndmills, Basingstoke, Hampshire : Palgrave Macmillan.
周平、林昱瑄(2010)。質性/別研究。臺北市 : 巨流。
朱元鴻(2000)。我們活在不同的世界 : 社會學框作筆記。臺北市 : 臺灣社會研究。
夏曉鵑、陳信行、黃德北(2008)。跨界流離 : 全球化下的移民與移工。臺北市 : 臺灣社會研究雜誌出版 : 唐山發行。

授課老師：蔣旭政教授

Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS Business... by Bart Baesens (Apr 15, 2014)
Big Data, Analytics, and the Future of Marketing & Sales by McKinsey Chief Marketing & Sales Officer Forum (Jul 9, 2013)

授課老師：王維菁教授

哈特利(2012)。全民書寫運動 : 改寫媒體、教育、企業的運作規則, 你不可不知的數位文化素養(鄭百雅譯)。臺北市 : 漫遊者文化出版 : 大雁出版基地發行。
李夏琳、柏諾夫(2009)。網客聖經 : 成功擄獲人心的社群媒體行銷(周宜芳譯)。臺北市 : 天下遠見出版 ; [臺北縣新莊市] : 大和圖書總經銷。
Scott, D. M. (2010). The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly. Hoboken, N.J. : John Wiley & Sons.
Fenton, N. (2010). New media, old news : journalism & democracy in the digital age. Los Angeles : SAGE.
Fenton, N. & Witschge, T. (2010). Comments is free, facts are sacred: journalistic ethics in a changing mediascape. In Meikle, G. Redden, G.(ed.).News online. Palgrave Macmillian, NY.pp.148-163.
James C. Foust (2005). Online Journalism: Principles and practices of news for the web. Ch. 1 Introduction to online journalism./ Ch. 7, Writing and editing online.
Rosales, R. G. (2006). The elements of online journalism. New York : iUnverse.
史都瓦(2006)。網路新聞學 : 新媒體的應用實務與展望(楊慧娟譯)。臺北市 : 五南圖書。
Briggs, M. (2007). Journalism 2.0.: How to Survive and Thrive. Read: Ch 4. New reporting methods.
Jonathan Gray, Liliana Bounegru, and Lucy Chambers (2012). The data journalism handbook. OReilly books CA.（中譯本）資料新聞學手冊。第一章 入門, 第二章 新聞編輯室的運作，第三章 案例分析，第四章 獲取資料，第五章理解資料，第六章 傳達資料。
李怡志（2013）卓越新聞獎資訊圖表製作。資料新聞學開獎（林麗雲主編）頁57-77。
胡世忠(2013)。雲端時代的殺手級應用 : Big data海量資料分析。臺北市 : 天下雜誌出版。

授課老師：蔣旭政教授 

E-Learning Uncovered: Articulate Storyline by Diane Elkins and Desiree Pinder (May 4, 2012)
How to Create an E-learning Course by John Araiza (April 4, 2013)